Skarfur Ferries
Clearer signs and a simpler timetable page for a ferry operator serving six harbours.
Passengers arrived at the right harbour and the wrong pier. The existing signs had been added one at a time over twenty years, each by a different supplier.
We reduced the system to three sign sizes, one arrow and a letter for each pier. The same route diagram now appears on the quay, in the brochure and on the timetable page, so people recognise it before they travel.
The website work was mostly removal: the timetable is now the first thing on the page, readable on a phone in poor signal, with service changes shown directly above it.
What we delivered
- Sign family for piers, ramps and ticket offices
- Route diagram used on print, signs and web
- Timetable and ticket pages
- Templates for service notices